Today, Osama is more than just a distribution company. We are an organization that has been on a journey of evolution as a Living System Organization for eight years, continuously looking for ways to work more consciously, responsibly, and collaboratively.

Today, we had the opportunity to share this journey with our guests – Corporate Rebels and For System Change, who visited Osama to learn about our experience, our organizational evolution, and how the principles of a Living System Organization work in a real business environment.

The Journey Began in 2018

Our decision to change did not start with a new organizational structure or a single methodology. It started with a question: how do we want to operate as an organization, and how do we want to work together?

The journey has not been easy. There has been uncertainty, mistakes, conflicts, attempts to start over, and situations where we had to find new solutions.

But it was precisely through everyday practice that we gradually clarified what matters most to us: how we make decisions, how we talk about uncomfortable issues, how we align around common goals, and how we create an environment where people are not simply cogs in the organization, but can truly be part of it and help shape it.

Self-Management Is Not the Absence of Leaders

One of the most important things we have learned along the way is that self-management is not chaos.

It means greater awareness, responsibility, trust, and clear agreements.

In such an organization, the role of leadership also changes. Less control, more empowerment. More focus on people’s growth, results, dialogue, and creating space for meaningful discussions.

This does not mean that it is always easy. Quite the opposite – a Living System Organization requires the courage to talk about uncomfortable issues, resolve conflicts, and continuously learn.

Not Theory, but Practice

Over the past eight years, we have learned that organizational transformation is not a one-time project. It is an ongoing process in which the greatest lessons come through practice, experimentation, and real-life situations.

That is why today it is important for us not only to learn from others, but also to share what we have learned ourselves.

Osama does not have a final answer to what a Living System Organization should look like. But we have eight years of experience that allows us to talk not only about theory, but about what it actually looks like in a real organization.

This is the experience we shared with Corporate Rebels and For System Change.

Their questions, curiosity, and discussions reminded us once again that transformation starts with people, relationships, and the willingness to do things differently.

And most importantly – the journey continues.

Osama already has something to share. And we still have a long way to go.